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Optusnet email issues - update

In a victory of sorts, Optust have acknowledged that the reason for emails from our websites and mail server not being delivered...

Email deliverability – GMX

There appears to be a problem recently with deliverability of website emails to mailboxes at GMX: * gmx.com * gmx.at * gmx.net...

New email hosting package available

Through our new Dreamscape portal you can now subscribe to a hosted email package for your domain, at very reasonable prices....

New Dreamscape Domain Portal

For those of you with domain names registered through Chirp's Dreamscape account, the new portal can be accessed at domains.chirpinternet.eu...

Setting up domain-based email hosting

The process involves setting up mailboxes that your people can access to read and send emails using your domain. Step 1...

Optusnet maili delivery issues

Our recent upgrade to Debian 12 (bookworm) included a tightening of security around TLS connections used for logging in and...

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Product Microdata and "rich snippets"

2 June 2013

As an online retailer you want to give your products the best chance they have. That includes the normal SEO techniques, including:

  • search engine friendly URLs;
  • verbose keyword-rich TITLEs;
  • captivating META Description text;
  • optimisation for usability, accessibility and speed; and
  • clean mark-up and well structured content.

We include most of these by default now on our clients' websites, but there are also some new technologies that can really make you stand out.

In the screenshot to the right you can see an example of a search engine results page (SERP) listing for Sequins & Sand Resort Wear.

As well as the usual TITLE and META Description text, you can see that each listing is also accompanied by a breadcrumb list, providing deep links into the website, followed by an extra line displaying the product price and availability.

Other details such as photos, related items and reviews can also be marked in the HTML code allowing your products to be displayed automatically in online shopping and price comparison websites.

This is made possible by embedding special tags into the HTML code for Product pages that help the major search engines (Google, Yahoo!, Bind and Yandex) find and extract pertinent data.

In our earlier article on microdata and rich snippets you can see similar results for Events Calendars and directories of Places.

Unlike many 'off the shelf' website packages, we have complete control over the data and HTML that make up your website so can insert and customise Microdata without a lot of messing about.

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