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Google Analytics Upgrade to GA4

22 April 2022

Next year (2023) Google will be retiring the 'Universal Analytics' version of Google Analytics.

To upgrade to the new 'Google Analytics 4' requires changing some JavaScript on your website, and may mean some discontinuity in your collected data.

We will be upgrading all properties that are managed through the Chirp Analytics account, but if you have previously supplied us with your own Analytics JavaScript code you will need to generate and send through a replacement.

The GA4 version will look something like the following (unless you are using Google Tag Manager/GTM):

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="//www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>

        window.dataLayer = window.dataLayer || [];
        function gtag() { dataLayer.push(arguments); }
        gtag("js", new Date());
        gtag("config", "G-XXXXXXXXXX");

</script>

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